From brief
to launch.
A transparent look at how a project runs — the phases, the pace, and what we need from you to do it right.
Six phases, no surprises.
Every project follows the same structure. The scope changes; the process doesn't.
Scoping call
// Before anything is signedWe start with a conversation — no pitch, no deck. We ask what you need, what you've tried, and what success looks like. By the end we know whether we're the right fit, and we'll tell you honestly if we're not.
Written scope
// Everything agreed, in writingWe document exactly what gets built: deliverables, milestones, and what's out of scope. Fixed deliverables, not a vague statement of work. You sign off before anything starts — no ambiguity later.
Design
// Figma first, build secondIf design is part of the project, we start in Figma with wireframes, page layouts, and visual direction. Each stage is reviewed before development begins, so the build starts from an approved design.
Build
// You watch it grow in real timeDevelopment runs on a staging environment you can access from day one. Weekly check-ins keep you in the loop. No black box, no code drops two weeks before launch.
Launch
// We handle the technical handoffDNS, redirects, performance checks, analytics — we take care of the launch. We don't hand you a zip file and disappear. Go-live is a milestone, not a handoff.
After launch
// Most clients stay. We plan for thatAverage client tenure is over two years. We treat your platform like infrastructure — something that needs care as the business evolves, not a project to close and archive.
What a good project needs from both sides.
- Your goals and the business context behind them
- Content — copy and images — or a brief so we can help source them
- One clear voice for feedback, not five reviewers
- Two to three hours a week for reviews and decisions
- A decision-maker available and responsive from day one
- Translating business goals into technical decisions
- A design process that doesn't need a committee to move
- A build that runs without daily check-ins from your side
- The full technical launch — DNS, redirects, analytics
- Ongoing maintenance so the platform doesn't fall behind
The HubSpot CMS work was handled with professionalism, care, and strong technical understanding. Communication was clear, and the final result matched what the project needed.
We don't pitch.
We just talk.
Tell us what you're working on. We'll be straight about whether we're the right fit — and if we are, we move fast.